Netflix to Change How it Measures Viewership Data After Squid Game Success

Forum 2 years ago

Netflix to Change How it Measures Viewership Data After Squid Game Success

In Netflix‘s quarterly earnings report, the streamer has confirmed that they’re planning to change how they measure their viewership data report later this year. Instead of their previous two-minute view metric, Netflix will now be shifting to “reporting on hours viewed for our titles rather than the number of accounts that choose to watch them,” which according to them is a slightly better indicator of the overall success of the streamer’s movies and TV titles as well as member satisfaction.

In addition, the company also revealed that they’ll be starting to “release title metrics more regularly outside of our earnings report so our members and the industry can better measure success in the streaming world.”

The announcement comes after the massive success of the South Korean drama Squid Game, which has now become Netflix’s biggest original series to date. For its first four weeks, it has been watched by a whopping 142 million member households globally.

Squid Game hails from writer-director Hwang Dong-Hyuk, who is best known for his works on South Korean films as The Fortress, Miss Granny, and Silenced. It centers around a group of 456 cash-strapped players who accepted a strange invitation to compete in children’s games at a remote island in hopes of winning 456 billion won. However, they’ll soon find out that the prize comes with deadly high stakes.

The series is led by acclaimed actors Lee Jung-Jae (Along with the Gods), Park Hae-Soo (Prison Playbook), Wi Ha-Joon (Gonjiam: Haunted Asylum), Oh Young-Soo (God of War), Anupam Tripathi (Strangers From Hell), Heo Sung-Tae (Beyond Evil), Kim Joo-Ryoung (Andante), and model Jung Ho-Yeon in her acting TV debut.