Bruce Campbell is a known figure in the Evil Dead franchise, having played the iconic horror movie hero Ash Williams. Though he won’t be starring in the upcoming Evil Dead Rise, Campbell will be hidden in the film somewhere.

Speaking to Empire Magazine about the upcoming film, director Lee Cronin talked about how he believed that in order to grow the Evil Dead franchise, this new film had to “break free” of Ash. However, Cronin did say that Campbell was “hidden” in the film somewhere, and even challenged audience members to find him.

“It felt like in order to move the franchise somewhere new and to unlock the potential of the universe to tell more stories, it needed to break free [of Ash],” Cronin stated. “But Bruce is hidden in the movie somewhere. Bruce has a small presence in the movie. The first person to figure it out and send me a tweet, I’ll give them 50 bucks.”

Evil Dead Rise will be led by Alyssa Sutherland (Vikings) and Lily Sullivan (Picnic at Hanging Rock), along with Gabrielle Echols (Reminiscence), Morgan Davies (The Girlfriend Experience), and Nell Fisher (Northspur). Executive producer and franchise star Bruce Campbell previously confirmed that the upcoming film wouldn’t have any ties to the previous films and will mainly center around the Necronomicon.

Evil Dead Rise is being written and directed by Lee Cronin (The Hole In The Ground), who was handpicked by franchise creator Sam Raimi, as well as Bruce Campbell and Robert Tapert. It is executive produced by Raimi, Campbell, Tapert, Romel Adam, John Keville, and Macdara Kelleher.